In order to revolutionize the Lunchables brand, maximize kid experience and build parent trust we anchored our brand identity in this design idea: imagination with intention. The result - a brand that is positively expressive, delightfully unexpected and confidently simple.
Work created at Jones Knowles Ritchie.

Creative Director: JB Hartford
Design Director: Greg Althoff, JP. Elliot, 
Designers: Gabriel Murgueytio
Render Artists: Matt Brown