Kraft Mac
& Cheese

By embracing the positive power of comfort food, we’ve designed an iconic brand that literally smiles back at you. Our ‘Noodlefuls of Delight’ design strategy inspired an identity system that feels positively trailblazing, contagiously energizing, and deliciously real.
Work created at Jones Knowles Ritchie.

Creative Director: JB Hartford
Design Director: Greg Althoff
Sr. Designers: Anya Guzauski, Terry Sieting 
Designers: Gabriel Murgueytio
Render Artists: Damian Atkinson, Matt Brown
Motion Designer: Griffin Keller