To refresh the CapriSun brand we created an identity system that unleashes kids’ independence by infusing the brand with its timeless cool ethos while still winning parents’ trust - sparked by sustainability led renovation and beginning with sugar reduction via all-natural monk fruit.
Work created at Jones Knowles Ritchie.

Creative Director: JB Hartford
Design Director: Greg Althoff
Sr. Designers: Anya Guzauski, Terry Sieting
Designers: Gabriel Murgueytio
Render Artists: Damian Atkinson, Matt Brown
Motion Designer: Griffin Keller