In order to revolutionize the Lunchables brand, maximize kid experience and build parent trust we anchored our brand identity in this design idea: imagination with intention. The result - a brand that is positively expressive, delightfully unexpected and confidently simple.

Work created at Jones Knowles Ritchie
        Creative Director: JB Hartford
        Design Director: Greg Althoff
        Designers: Gabriel Murgueytio
        Render Artists: Matt Brown