To refresh the CapriSun brand we created an identity system that unleashes kids’ independence by infusing the brand with its timeless cool ethos while still winning parents’ trust - sparked by sustainability led renovation and beginning with sugar reduction via all-natural monk fruit.

Work created at Jones Knowles Ritchie
        Creative Director: JB Hartford
        Design Director: Greg Althoff
        Designers: Anya Guzauski, Gabriel Murgueytio, Terry Sieting
        Render Artists: Damian Atkinson, Matt Brown
        Motion Designer: Griffin Keller