Kraft Mac & Cheese

By embracing the positive power of comfort food, we’ve designed an iconic brand that literally smiles back at you. Our ‘Noodlefuls of Delight’ design strategy inspired an identity system that feels positively trailblazing, contagiously energizing, and deliciously real.

Work created at Jones Knowles Ritchie
        Creative Director: JB Hartford
        Design Director: Greg Althoff
        Designers: Anya Guzauski, Gabriel Murgueytio, Terry Sieting
        Render Artists: Damian Atkinson, Matt Brown
        Motion Designer: Griffin Keller